Membership Minute: New year, new connections — engaging with prospective members

Posted on Dec 12, 2017
As the new year approaches, people around the world will make resolutions to live happier, more meaningful, more productive lives in 2018. Perhaps they want to get involved and give back to their community. Maybe they want to improve the world on a larger scale. Or they might be hoping to make new friends or professional connections.

Is your club following up with prospective members?

Every January, we see a sharp increase in inquiries about joining Rotary. Prospective members tell us about themselves and what they want in a Rotary club through rotary.org/join. Rotary staff screens these inquiries and sends them to district leaders, who then match the prospective members, or leads, with clubs that might meet their needs. It’s up to clubs to make sure that these people in their communities who want to make a difference hear back from Rotary. Learn how you can follow up on your membership leads to find great new Rotarians.

What first impression does your club give? 

Is your club welcoming to guests? How do you promote it? Rotary’s customizable club brochure, available on Brand Center, allows you to upload photos of your club in action and show your community its projects and events.

Need more resources? 
 
Visit the Learning Center to take the new Online Membership Leads course. You’ll see what a prospective member experiences after expressing interest in Rotary. You’ll also learn how you can create a consistent, positive experience for prospective members. Sign in to My Rotary to take the course. In the Learning Center, select the Membership category from the left side of the page, and then select the Online Membership Leads course.

Watch a recording of the webinar Hot, Warm, and Cold Leads: Engaging Your Prospective Members. The webinar covers how you can respond to leads, check and update their status, and find prospective members that are waiting to hear from your club.