Making the Most of LinkedIn - For yourself and your business

Kristin McGillicuddy is a marketer, mentor, professor and practitioner. She has 20 years of business
experience with senior marketing positions in areas like marketing strategy, product development,
business development, innovation, integrated marketing communications, marketing research, sales,
and brand management. She also has 18 years of college teaching experience in marketing; her work
with students extends beyond the classroom and includes mentoring, career coaching and developing
experiential learning projects with local organizations.

Currently, Kristin is an Assistant Dean at UMass Dartmouth in a role focused on operations, planning,
staffing, budgeting and marketing. She also volunteers as a marketing consultant to local small
businesses and non-profits in addition to continuing teaching at the college level.