Marketing's Role In The Personal Information Economy

Marketing's Role In The Personal Information Economy
Aug 17, 2017
Michael Becker, Identity Praxis
Marketing's Role In The Personal Information Economy

Michael Becker is a Co-founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider, and The Connected Marketer Institute, a leading community helping the industry serve connected individuals, at scale, on the individual's terms.  Michael and the team at mCordis & The Connected Marketer Institute, through educational, publishing, events and advisory services, (1) advise marketers on how to embrace mobile and connected marketing, (2)  advise AdTech & MarTech suppliers on positioning, proposition go-to-market strategies, and (3) advise private equity and investment firms on potential investments by conducting due diligence reports and commercial positioning on prospective investment targets.  Michael is a strategic advisor to Assurant Solutions, Predii, Phoji, FunMobility, and Privowny.  He is on the Board and President of the Personal Data Ecosystem Consortium and a Trustee for Marketing EDGE. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute, and National University. Michael previously worked with the Mobile Marketing Association (MMA) as both a board member and Managing Director, and he was the co-founder of iLoop Mobile, a leading messaging solutions provider. Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.