The People of Action campaign is the new Rotary public image campaign. It is designed to build understanding of Rotary by answering:
• What is Rotary?
• Who are Rotarians?
• What impact do Rotarians make in my community and around the world?
• How is Rotary different from other organizations?
Through a variety of creative materials, the campaign shows Rotary club members as people of action.  We know that Rotarians share a unique perspective and a passion for taking action to improve their communities and the world. Where others see despair, Rotarians see hope. Where others see problems, we see solutions. Where some might see challenges, we see opportunities. This is our chance to show others how Rotary club members see what’s possible in their communities and to highlight what we can achieve when we join together to bring those ideas to life.