What better way to start the new year than to assess all aspects of your business or organization to determine if your goals and strategies are up-to-date and working well.  Your assessment will certainly include a review of your public image and marketing plan.  Today’s speaker, Rebekah Maxwell, will help Rotarians through the myriad of opportunities business leaders have with regard to public image.  Rotarians will learn how social media can help build a positive public image for a business or nonprofit.  As Maxwell explains, "It is about more than going ’viral.’  It is about creating a consistent, genuine presence."

 

In addition to her full time role as Reaud Honors College Coordinator at Lamar University, Ms. Maxwell is the owner of ReStep Marketing.  As an experienced marketing consultant with a demonstrated history of working in the marketing and advertising industry, she is skilled in non-profit organizations and higher education market research and management.  Her education includes a Bachelor of Business Administration from Lamar University and a Master of Science focused in International Marketing from University of Strathclyde, completed as a Rotary Ambassadorial Scholar in 2012.