STATE OF THE BEER UNION
May 15, 2018
(Evening Meeting) RALPH ALVAREZ
STATE OF THE BEER UNION

Ralph Alvarez is the Founder/CEO of Blue Ocean Mercantile

Teaser:

Ever wonder why the most average tasting beer (to be kind) has become the #1 Import in the USA and the number 4 brand overall?

What do Westinghouse Washer & Dryers, Volkswagen Beetles, Amana Microwaves and Corona Beer have in common?

What is a Cereal Adjunct?….if it’s in my beer, is it bad for me?

What is the next BIG thing in Beer.

 

For over 30 years he has fought on the frontlines of the Domestic and International Beer Wars, in both the Ad Agency and Brewery side of the business.

Educated at both Claremont McKenna College and Harvard, Ralph’s has worked with SAB Miller, Anheuser Busch, FEMSa Mexico, Molson Coors and Heineken both here and abroad.

 

He will share with the group his perspective on the US beer business’ current state of affairs and will reveal insights and observations  that have prompted him to greenfield a new company that, as he puts it, will become a player of consequence in the import beer landscape- Blue Ocean Mercantile

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