BRANDING 101 – Brian Gallagher, president of Data Management, Inc., explained at our March 19th luncheon how his company rebranded its name to THRESHOLD – Visitor Management Systems.
ATTENDANCE – There were 23 Farmington Rotarians in attendance, plus one guest – Brian Gallagher, president of the company formerly known as Data Management, Inc., who was also our speaker.
ANNOUNCEMENTS – President Jenn Diederich reminded everyone that there are just four weeks left until our Dine & Dance fundraiser on April 13. So far, she said, there are more than 45 of the 200 tickets we need to be sold for the event.
President-elect Elizabeth Sheridan reported that there have been $750 in sponsorships sold for the event.
Bette Case announced that Steve Wasley, a past president and well-known former member, is ill and is a patient at Bristol Hospital. Please say a prayer for Steve’s recovery.
RAFFLE – Jody Viola had the winning ticket, but pulled the king of spades instead of the ace of spades from the deck of playing cards and therefore lost the pot.
HAPPY BUCKS – Donations were made in honor of the Farmington High School boys basketball team winning the state championship; for Steve Wasley’s recovery; for our speaker, Brian Gallagher; for our upcoming Dine & Dance; and for expected great weather coming.
SPEAKER – Brian Gallagher, president of Data Management, Inc. (DMI) on New Britain Avenue, told us about his company’s branding process that led to the firm changing its name to THRESHOLD – Visitor Management Systems.
He explained that the company was founded in 1961 as an accounting records keeper. Through the years it kept adding products – check printing, gift certificates, labels for the medical industry, medical records, and creators of a visitors’ pass system, particularly for schools.
However, he said, they finally came to realize that few people knew was Data Management did. The name didn’t connect with its products, especially the visitors’ pass security system, which is 90 percent of what the company does. So they hired a branding company and went through a complex process that involved all the company employees. The end result was THRESHOLD.
Legally, it’s still Data Management, Inc., doing business as THRESHOLD – Visitor Management Systems. The new tagline for the company is, “Gateway to Stronger Security.”