Club Evaluation/Assessment

 

Before you do any recruiting, you need to have a good look at your club. Do an annual club evaluation.

 

Is your club in a healthy state to accept new members? Is it a fun environment or does it have some issues it needs to resolve?

 

Do you start and end your meetings on time?

 

Do you have a structured program each week with effective speakers?

 

Are you meeting at the best time of day to attract new members?

 

Does you club have an appealing community project?

 

What are you raising money for?

Make sure your club has an annual master plan. Not just for membership, but for fundraising, foundation, youth and vocation.

 

The PE in preparation for their year should speak with each club member. See where their interest lies and see what they like and dislike about the club. Surveying the members' level of satisfaction is vital.

 

Your members will be your sales reps for membership. If your sales rep is unhappy, how can they promote the product?

 

Is your sales rep carrying the company card? Are they wearing their pin every day?

 

If the club is drifting or needs to set itself on a new course then the club could benefit from a strategic plan or participating in a district run club visioning exercise. I can expand on this after this meeting

 

If the club is satisfied with its self assessment then it is now ready to accept new members.

 

Now let's start with recruitment:

 

The key to successful membership starts with identifying potential new members.

 

Look at your business associates: lawyer, dentist, minister, vet

 

Ask your circle of friends and then go beyond that. Ask your circle of friends to review their circle of friends for suitable candidates.

 

Principal, guidance counselor (excellent for RYLA and YE)

 

Look at past guest speakers or donation recipients

 

Talk to former members of the club, perhaps their circumstances have changed. Inform them of the changes to attendance requirements and the new flexibility.

 

Review the people that already come out and support your club events/fundraisers.

 

Parents of former exchange students or RYLA participants

 

These last two will not need a lot of education on the benefits of Rotary

 

Mine the business community, watch for business announcements in the paper, maybe a recent transfer in.

 

Create a list of vocations/classifications that you want to join your club.

 

Look at the top employers in town and create a list of people in charge to contact there.

 

Do you have an up to date pamphlet to handout?

 

Do you have a website to expand on ideas? At the Nashville Conference the participants under the age of 30 said the need for a up to date website is essential; but they stressed one interesting point better to not have a website than one which is out of date.

 

Is there a welcome wagon in town?

 

Have a membership plan.   A written plan.

 

Businesses have a plan, a strategy on where they want to be one year, five years or ten years from now. We should be no different.

 

Nobody sets out with a plan to fail, they simply fail to plan

 

Review your plan, change it as required, but most importantly execute your plan.

 

Remember what made you excited enough to join Rotary? Transfer that excitement to someone who you feel would make a good Rotarian.

 

Try an open house, wine cheese and make the soft pitch. Do it in the evening as a cocktail party versus a regular meeting.

 

Never say we want you to join, we need you to join. Simply ask somebody to come out and experience Rotary. Create a positive image. You certainly don't want to say hey we are not doing so well, we are too old and have no energy to do anything. Would you like to join us?