Speaker: John Lashway from Honey Badgers

John Lashway combines more than three decades of communications, community engagement, and business experience. He has earned a reputation as one of the leading strategic communications executives in Canada and is a “go to” expert in issues management, organizational development, crisis communications, brand enhancement and protection. 

The Canadian Elite Basketball League and its local affiliate, the Hamilton Honey Badgers Professional Basketball Club, are two of John’s clients. He applies his 22 seasons of NBA and 10 seasons of NHL senior executive experience as one of the creators of Canada’s national professional basketball league while serving simultaneously as is its Executive Vice President and also as President of the Hamilton franchise. His creative approach positions the Honey Badgers as a service organization and family friendly entertainment option for non-sports members of the community, as well as for consumers of pro sports at its highest level on the world stage.

Twelve years ago, John opened Lashway Consulting Group so that he could expand his work into a multitude of industries and across the continent. His clients have included all of the pro sports teams in Toronto and Hamilton.