Creativity at Work: Is it worth the Effort

“Creativity involves the development of something (a product, strategy, or way of doing things) that is novel and useful. As such, creative ideas can have significant benefits for the individual, an organization, and society. Creativity also involves significant risks. Creative ideas are often met with skepticism and the very nature of these ideas is likely to cause reluctance about their implementation. Acknowledging the benefits and costs of creativity presents the question: Is creativity worth the effort? In this talk I define what it means to be creative and provide a framework for thinking about the benefits of engaging in creativity.” 

Research and Study Interests

Google Scholar Website

• Creativity
•  Cognition
•  Innovation
•  Strategic Management
•  Entrepreneurship

Recognition

• 2015 Max Boisot Award
•  Krannert Distinguished Teaching Award
•  Purdue Teaching Academy Award