President Hannah's February Message
I recently finished reading Nir Eyal’s book “Indistractable” and one of the lines that stuck with me the most was his assertion that “one of the most effective ways to change our behavior is to change our identity.”
He gave the example of research by psychologists at Stanford University that found when people were asked “How important is it to you to be a voter?” they were much more likely to vote than a second group that was asked “How important is it to you to vote?”
The small change in wording had an extraordinary effect because when people see an action as an expression of self, it becomes more than a simple behavior.
How powerful, then, would it be if we all began to identify ourselves as a “Rotarian” rather than “someone who is in Rotary?”
When I think of a Rotarian, I think of someone who has a high level of integrity in all aspects of their life; who believes and lives out the motto of “Service Above Self”; who builds relationships with like-minded people and who views themselves as a global citizen; someone who is a “person of action.”
Each time you tell yourself or someone else “I am a Rotarian,” you are setting the intention to embody all of the above.
For me, this means anything from putting my shopping cart away after a trip to the grocery store; reading the news with a lens for how our club may be able to help with a worthy cause; and showing up when possible when provided with service opportunities.
Eyal says “our perception of who we are changes what we do.” How has - or how will - your way of life change by choosing to be a Rotarian?