SPOKE Guest Editor
Shannon LaBare founded Purveyor Branding Co., where she helps businesses transform into beautiful, compelling brands that get results through brand strategy, storytelling, design, and marketing.
Her husband Scott is a PGA pro working out of LA at El Caballero Country Club. Her son, Ira, is an almost 9-year-old kiddo who loves soccer and golfing with his dad. In her spare time, Shannon enjoys being with her boys and dachshund, Opie, and seeing what mischief they can get into.
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Invocation: Randy Saunders
Flag Salute: Cathy Abernathy
Song: Ed Tomlinson
Greeter: Jeff Johnson
Roving Mics: Mark Barnes
GUESTS:
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Rachel Nettleton, Program Speaker
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Katie Barton, Grow Schools - Guest of Doc Ervin
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Juan Bustamante moved up to bring a full table of guests, including a few new Kern County residents!
GOOD NEWS & ANNOUNCEMENTS:
Mike McCoy shared about the Italian heritage areas at Kern County Museum, including a wine bar, garden, and pavilion. Our club is donating to the cause, so stay tuned!
Vin Dang shared about an event that provided over 800 kids with eye health services including 700 pairs of glasses!
Juan Bustamante gave kudos to Dr. Patel’s concert, which he was able to attend this past weekend.
PROGRAM
This week's speaker was Rachel Nettleton, Executive Director of the Kern County Farm Bureau.
Throughout Rachel’s career, she has worked across various industries, including sports, healthcare, and nonprofits. She has a strong educational and professional background in marketing, where she has held management roles for some of Kern County’s well-known organizations – the Bakersfield Condors and Houchin Community Blood Bank.
Kern County Farm Bureau serves as a crucial intermediary between local farmers and ranchers, providing advocacy, resources, and support to ensure their interests are represented effectively.
California's Mediterranean climate offers an ideal environment for agricultural production, allowing for the cultivation of a wide array of commodities, totaling over 400 distinct types.
Kern County's agricultural prowess is remarkable, positioning it as one of the top counties in the United States for agricultural output, contributing significantly to the nation's food supply chain.
Notable commodities cultivated in Kern County encompass a diverse range, including grapes for wine production, citrus fruits like oranges and lemons, dairy products such as milk and cheese, as well as almonds and pistachios, which are highly sought-after globally.
The historical evolution of agricultural production in Kern County reflects changing market demands, technological advancements, and shifts in consumer preferences, shaping the agricultural landscape over time.
Challenges facing farmers in Kern County are multifaceted, with issues ranging from stringent water regulations to escalating operational costs, including labor, equipment, and land expenses.
The Kern County Farm Bureau proactively engages in advocacy efforts, lobbying policymakers and stakeholders to address these challenges and create a more favorable environment for agricultural producers.
Community engagement initiatives orchestrated by the Farm Bureau, such as Farm Day in the City events and educational workshops, aim to foster greater awareness and understanding of agriculture among residents, particularly youth, ensuring the continuity of farming traditions and practices.
By employing a comprehensive approach encompassing advocacy, education, and community involvement, the Kern County Farm Bureau remains steadfast in its commitment to supporting, promoting, and safeguarding the agriculture industry in Kern County and beyond.
Rachel Nettleton, Executive Director
661-397-9635
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