BEGIN:VCALENDAR PRODID:-//github.com/ical-org/ical.net//NONSGML ical.net 5.1.4//EN VERSION:2.0 BEGIN:VEVENT DESCRIPTION:History of the Brock Center and Mission As a Cal Poly agricultu re alumnus\, Jim Brock became a leader in the western vegetable industry. His desire to enhance the image of the agriculture industry led to the exp ansion of undergraduate education opportunities for Cal Poly students inte rested in agricultural communication. The Brock Center for Agricultural co mmunication\, established through the generosity of Jim Brock and his wife Martha\, made a lifelong commitment to agriculture through the center. It is one answer to the expressed need of the agriculture industry for help with efforts to improve communication with the public. The center's operat ions are funded by resources from a $1.5 million trust established by the Brocks to help make their dream a reality. Established in 1986\, Mr. Jim B rock’s vision surrounded his idea: “Agriculture is the biggest and bes t industry in the United States. It has set standards of efficiency and hi gh production that have done more than anything else to assure our high st andard of living. Its’ very efficiency\, however\, has drastically reduc ed the actual numbers of those required to produce our food. As political power is measured by voting strength\, the lessened numbers have greatly r educed agriculture's clout. Furthermore\, it has become the most misunders tood industry in the country and the constant target for derogatory media comment. Why not try to do something to improve agriculture's badly batter ed image with the balance of society? No substantial contribution had ever been made for this purpose and we saw an opportunity to\, in our small wa y\, do more good than through any other course we could imagine.”   DTEND:20170223T210000Z DTSTAMP:20260929T014958Z DTSTART:20170223T200000Z LOCATION:Bakersfield Museum of Art SEQUENCE:1 SUMMARY:Cal Poly's Brock Center for Agricultural Communic UID:c5b82dee-4e57-4cd2-a356-8f59100198a6 X-ALT-DESC;FMTTYPE=text/html:

History of the Brock Center and Mission

\n\n

As a Cal Poly agriculture alumnus\, Jim Brock became a leader in the western vegetable industry. His desire to enhance the image of the agriculture in dustry led to the expansion of undergraduate education opportunities for C al Poly students interested in agricultural communication.

\n\n

The B rock Center for Agricultural communication\, established through the gener osity of Jim Brock and his wife Martha\, made a lifelong commitment to agr iculture through the center. It is one answer to the expressed need of the agriculture industry for help with efforts to improve communication with the public.

\n\n

The center'\;s operations are funded by resources from a $1.5 million trust established by the Brocks to help make their dr eam a reality.

\n\n

Established in 1986\, Mr. Jim Brock&rsquo\;s visi on surrounded his idea:

\n\n

&ldquo\;Agriculture is the biggest and b est industry in the United States. It has set standards of efficiency and high production that have done more than anything else to assure our high standard of living. Its&rsquo\; very efficiency\, however\, has drasticall y reduced the actual numbers of those required to produce our food. As pol itical power is measured by voting strength\, the lessened numbers have gr eatly reduced agriculture'\;s clout. Furthermore\, it has become the mo st misunderstood industry in the country and the constant target for derog atory media comment. Why not try to do something to improve agriculture 9\;s badly battered image with the balance of society? No substantial cont ribution had ever been made for this purpose and we saw an opportunity to\ , in our small way\, do more good than through any other course we could i magine.&rdquo\;

\n\n
 \;
\n END:VEVENT END:VCALENDAR