10,000 Mile Trek to End Polio

Lee Harman, Upper, and David Cook, Lower, from Origin Marketing spoke about the Miss Vicky project. 

The goal of the project is to raise a million dollars to finish polio using an 86 year old car traveling from Peking to Paris. 

Lee is working with David Cook for website development and other advertising/fundraising efforts.  Lee wanted to work the car into the campaign.  David incorporated the car into the marketing materials and made it part of the brand.

The car will travel 10,000 in 36 days to show any goal can be achieved.   There are 19 cases of Polio remaining.  But the goal is to get 0 cases for three years. 

There are three steps to success of the project:

1^st – Reinforce how difficult the trek will be.  2^nd - Reinforce the importance of ending Polio.  3^rd – Get a lot of people to donate a little bit of money.

The key elements of the campaign are the website (finishpolio.com), Facebook page (@finishpolio), email marketing, and Rotary International support.  Because there are so many Rotary members nationwide the best way to raise awareness is for all Rotary members to share the Facebook page with all of their friends.  Let them know how important this is.  David hopes to create an email database to send a newsletter with updates.

 You can help by sharing the Facebook page/posts, volunteer to help with social media, photography, press releases, and donate $10 to end Polio.  Every dime, with the exception of possible credit card processing fees, will go to Polio Plus. 

Miss Vicky with Lee, DG Lindagene, President Jola, and AG Dave