The Business of Social Media: Influencers and Brands
Aug 19, 2019
Warren Lentz
The Business of Social Media: Influencers and Brands

After studying film and business at Northwestern University in Chicago, Warren moved to Los Angeles and spent three years at William Morris Endeavor where he learned the TV packaging business, working closely with talent and producers. He then went on to produce Entertainment, Sports and Lifestyle content at Yahoo which culminated in overseeing all talent sourcing across Yahoo's entire original programming endeavor.

 

In 2015, Fullscreen hired Warren to run Talent Relations for the award-winning AT&T Hello Lab program. During his first 3 three years at Fullscreen, Warren has hired over 75 digital influencers and actors to create both scripted and non-scripted programming aimed at Millennial and Gen Z audiences.

 

Today, Warren runs the Creator Partnerships team at Fullscreen which is tasked with connecting Fullscreen's roster of over 2,500 influencers with appropriate brands and various endorsement opportunities.