Chip Edwards hosted his son, Jacob Edwards, as our club's featured guest and speaker at the July 16th meeting of the Grayslake Rotary Club.  jacob, who will enter his senior year at Belmont University in Nashville, Tennessee this fall, is majoring in Web programming and Development.  He has also been interning with a web development company, which helped him develop the concept of his presentation to our club.  
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Jacob Edwards discusses internet strategy at Grayslake Rotary meeting

Jacob's talk emphasized how a small company can leverage the features of internet search engines, particularly Google, to best market their companies services to current and future clients.  He discussed tactics to increase the visibility of your business's web presence in search engine results, to both capture new clients, and to better inform current clients about trends and important information concerning your industry and business in particular.