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Recognizing the need to address the growing environmental crisis, Rotary International launched its Preserve Planet Earth focus in 1990. This initiative underscored the commitment already evident in a wide range of Rotary Club projects. Many clubs are helping solve environmental problems by reforesting, establishing animal sanctuaries, reducing toxic waste, sponsoring educational activities, and promoting ecological practices.
Preserve Planet Earth projects foster concern for the global environment and sustainable development. Sustainable development projects promote economic and social progress that alleviates poverty and preserves the environment for future generations. Projects are supported by agencies of the United Nations, governments, and community organizations such as Rotary International.