Meeting Sponsor Feb. 7, 2011: Ruth Blank

The Sacramento Region Community Foundation is proud to be a partner in the Greater Sacramento Generosity Project.  The goal of the project is to increase charitable giving in the Sacramento region.  Using research to establish a benchmark of current giving, the project also seeks to understand local giving practices and attitudes.  Based on the results of the research, a set of giving goals will be created and a multi-year marketing and education campaign will kick-off.  The campaign will encourage charitable giving and educate on why it is important to give.  The expectation is that at the conclusion of the campaign, there will be a measurable increase in the number of people who give and the amount given per person.  The Sacramento Region Community Foundation’s mission is to increase philanthropy and its effectiveness for the betterment of our region; the Greater Sacramento Generosity Project will certainly have a positive impact on giving.