Bill Herenda is the Executive Director, of Positive Coaching Alliance-Sacramento.  PCA, a national nonprofit was founded at Stanford University in 1998 and is focused on athletics as a character building experience for kids. PCA conducts live and online workshops for coaches, parents and student athletes. Last year PCA-Sacramento impacted over 17,000 kids and this year is aiming to double that figure to over 35,000 ensuring that the next generation of Sacramentans are the best employees, leaders, neighbors and citizens that they can possibly be.

 

PCA is fortunate to have a stellar local Board of Directors in Sacramento and has a National Advisory Board including Dusty Baker, Austin Collie, Summer Sanders, Doc Rivers and Phil Jackson just to name a few.  

 

Herenda has subbed for Kelly Brothers and Mayor Kevin Johnson on the Afternoon News with Kitty O’Neal on KFBK as well as appeared on The Rise Guys on Sports 1140 KHTK, Pat & Tom on KNCI, and The Big Him Hall Show on 92.1 KHITS.

 

In addition to his role with PCA, Herenda in his own inimitable style, is emerging as one of the country’s best college basketball analysts. Herenda brings high energy and an engaging style to game broadcasts on the UC Davis radio network, Comcast Hometown Network as well as his ad hoc appearances on talk radio shows.

 

No stranger to leadership and winning teams, Herenda was a key member of the 1988 UMass Lowell NCAA Division II National Championship Basketball Team, which has subsequently been inducted into the New England Basketball Hall of Fame. A three-year letterman at St. Peter’s Prep, he played under legendary coach, Jerry Halligan.

 

Herenda's ties to athletics run deep as his brother, Greg is the head basketball coach at UMass Lowell and his brother in law is Ken O'Brien, long-time New York Jets quarterback. Active in the community, he is an alumnus of Leadership Sacramento, serves on the Board of the San Juan Education Foundation and is a Vice President of the El Camino High School Booster Club. Married to the former Mary Ellen O’Brien, the Herendas have three daughters, Bridget, Clare and Devin.

 

Positive Coaching Alliance-Sacramento,  www.pca-sacramento.org