Shelton Day 2026
Sunday, October 4, 2026 | 11:00 AM – 5:00 PM
Veterans Memorial Park • Riverwalk • Shelton, Connecticut
Join Us for Shelton's Largest Community Celebration!
For decades, Shelton Day was held along Howe Avenue in downtown Shelton, where it became a cherished community tradition celebrating the people, businesses, and organizations that make Shelton such a special place to live and work. As downtown redevelopment continued and public safety requirements evolved, the event was relocated to Veterans Memorial Park. This beautiful waterfront setting provides a safer environment, improved emergency access, additional space for vendors and attendees, and has become the permanent home of Shelton Day.
Today, thousands of residents and visitors gather each year along the scenic Housatonic River for one of Shelton's premier annual festivals. Proudly presented by the Derby-Shelton Rotary Club, Shelton Day brings together local businesses, nonprofit organizations, artisans, food vendors, entertainers, and community for a fun-filled day that celebrates the spirit of Shelton while supporting local charitable programs and community initiatives.
The festival features:
- Over 200 vendors and exhibitors
- Delicious food trucks and local food vendors
- Live entertainment throughout the day
- Family activities and children's attractions
- Community organizations and nonprofit groups
- Local businesses and artisans
- Handmade crafts and specialty products
- Interactive exhibits, demonstrations, games, and much more!
Whether you're shopping, enjoying great food, discovering local organizations, or spending the day with family and friends, Shelton Day truly offers something for everyone.
Proudly Presented by the Derby-Shelton Rotary Club
Shelton Day is made possible through the support of our generous sponsors, the City of Shelton, Shelton Police Department, Shelton Fire Department, Public Works Department, Parks & Recreation Department, EMS, volunteers, and the many community partners who help make this event safe, welcoming, and successful.
Most importantly, we thank our sponsors, volunteers, vendors, and attendees for supporting the Derby-Shelton Rotary Club and our mission of "Service Above Self."
Vendor Information
We welcome businesses, nonprofit organizations, artisans, food vendors, and community organizations to participate in Shelton Day.
Please review all vendor information carefully before registering.
Vendor documents include: (All files link are on the right side)
- Vendor Information & Rules (must read)
- Vendor Hold Harmless & Liability Agreement (must read)
- Health Department Temporary Food Service Application
- Fulfillment and Refund Policy - below
Product Exclusivity
Shelton Day strives to offer attendees a diverse shopping and dining experience.
We do not guarantee product exclusivity. Vendors offering similar or identical products may be accepted. Every effort will be made to distribute similar vendors throughout the festival to maximize exposure for all participants.
Food vendors and entertainment will also be strategically located throughout the event to encourage attendees to visit every section of the festival.
Vendor Rules
- Vendor activities must remain within the assigned booth space.
- ALL Vendors are required to stay until the end of the event at 5pm.
- Soliciting or distributing materials outside your assigned booth is not permitted.
- Vendors may not walk throughout the festival promoting products or services.
- Unauthorized soliciting may result in removal from the event.
Vendor Categories - Early Bird 07/20 - 08/07 - Standard Pricing 08/08 - 09/30 - REGISTRATION CLOSES ON 09/30/2026 - NO EXCEPTION.
Credit card processing fees reduce the proceeds from Shelton Day that support scholarships and community service projects. If you would like to help offset these costs, please add this optional contribution, under products. Thank you for your support!
Nonprofit Booth (10' x 10') Early Bird $ 50 / Standard $ 75
For qualified nonprofit organizations and municipal organizations.
Booth
- 10 x 10 - $125 Early Bird / $175 Standard Price
- 10 x 20 - $225 Early Bird / $275 Standard Price
- 10 x 10 w/Pre-Packaged food - $175 Early Bird / $225 Standard Price
Food Booth
- 10 x 10 w/ Hot Food - $200 Early Bird / $250 Standard Price
Requires Health Department approval.
Food Truck
- Food Truck 10 x 20 - $225 Early Bird / $275 Standard Price
- Food Truck 10 x 30 - $275 Early Bird / $325 Standard Price
- Food Truck 10 x 40 - $375 Early Bird / $425 Standard Price
Requires Health Department approval.
Limited spaces available.
Set-Up Time
7:30 - 8:30 AM - FOOD TRUCKS ONLY - This year food trucks will not be on the street and instead will be outlining the event - Volunteers will be guiding you as you come in and you will be lined in order as you arrive. ALL FOOD TRUCKS are to stay until the event ends at 5pm.
8:30 - 10:00 AM - ALL OTHER VENDORS - Please make sure you arrive during this time. For everyone's safety, we want all vehicles off the area and parked in the parking area. ALL VENDORS are to remain at the event until 5pm and not allowing to leave early as vehicles cannot be driven within the event.
Each group is responsible for their own table, chairs, tent, signage, etc. We will not open vehicle access till 5pm for everyone safety.
Dog Visitors
We know you love your dog, but not all attendees know what to expect from a dog's behavior. PLEASE leave your dog at home or at least restrain them from approaching other people.
This event will always be on the first Sunday in October from 11:00 AM to 5:00 PM, rain or shine. To reserve space at this event, click on the register link above to complete the online application and submit a payment to participate.
Fulfillment Policy
Shelton Day Vendor Registration
Refund Policy:
All application fees are non-refundable. In the event of a State or Federal mandate requiring cancellation of Shelton Day, 50% of the application fee (excluding merchant processing fees) will be reimbursed.
Shipping & Delivery Policy:
Shelton Day does not accept responsibility for the shipping, delivery, or receipt of any vendor materials. Vendors are soley responsible for bringing and managing their own equipment and merchandise on the day of the event.
Cancellation Policy:
Shelton Day will proceed as scheduled and will only be cancelled or postponed if required by State or Federal authorities. No other cancellations will be honored.
Loss or Damage Policy:
Shelton Day is not responsible for any loss, theft, or damage to vendor property, materials, merchandise, or equipment during the event. Vendors are encouraged to take appropriate precautions and insurance measure to protect their belongings.
Weather Policy:
Shelton Day is a rain-or-shine event. No refunds will be issued due to weather-related conditions unless the event is officially cancelled by State or Federal authorities.
Vendor Responsibilities:
Vendors are responsible for setting up and dismantling their booths within designated timeframes and must comply with all local health, safety, and permitted requirements. All tents must be secured with proper weights, and booth display must remain within the assigned space.
Product Exclusivity:
We welcome a diverse marketplace and do not guarantee or verify product exclusivity. Vendors with similar or identical products may be accepted.
Health & Safety Compliance:
All vendors must comply with local health department regulations. Food vendors must obtain and display the required temporary food permits issued by the Naugatuck Valley Health Department.
Lucy Andrade
landrade2425@gmail.com
203-258-4519
Carolyn Dow
carolyndowrotary@outlook.com
(203) 997-6808
