PDG Wendy Walsh-DeMaria spoke about increasing Rotary club membership at our regular meeting on Wednesday, January 9th.
Her talk concentrated on how and where to find prospective new club members, from friends and business associates to meeting guests, RYLA/scholarship winner parents, event and other community vendors, professional and civic groups. A fairly complete treatise on the process of finding new members can be found in this Rotary publication:
Wendy touched on a number of areas outlined in the Rotary Club Health Check publication as they relate to membership development. Josie Titcomb recently e-mailed the publication to all members; it’s also available from:
She outlined some of the alternate membership structures other clubs have tried to make meeting schedules more flexible and keep membership costs low, such as Associate Memberships, E-Clubs and Passport Clubs.
[Ed. Note – Some of the alternate membership types Wendy discussed are similar to the “Friends of Rotary Volunteers” briefly considered by the BRC board about a year ago. Its function is similar to that of the Rotary Community Corps]
Wendy also emphasized the importance of member retention – creating and maintaining a club atmosphere, operations and activities that keep all members interested and active in the club. She concluded her talk with a lively Q&A session.
Wendy is shown above with Babylon Rotary Co-Presidents Charlie Spencer and Scott Lockwood.