Find out who our upcoming speakers are, what we covered during the last weekly meeting,
and learn more about Lebanon Rotary and our projects.
Future meeting schedule and speakers
Speaker Chair, Ron Michaud
September 21 Club Business
September 28 RYLA Student Presentation
October 5 Amy Allen, Lebanon Superintendent of Schools
October 12 Rico Castenada, Lt. Commander US Navy
October 19 Cindy Heath, Gardening Presentation
October 26 Club Business
November 2 Jim Schachter, CEO New Hampshire Public Radio
November 16 Rod Smolla, President, VT Law School
November 30 Carl Gross, Manager Lebanon Municipal Airport
December 7 Aaron Rivkin, Hopkins Center for the Arts
December 14 Ernst Oidtmann Piano Recital
December 21 Club Business
December 28 Club Business
Our Speaker
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. With over 120 published papers, he is also one of the most heavily cited of all marketing academics.
His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler and Alex Chernev of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 16th edition.
Keller's logic behind branding is simple — to have a strong brand, one must create the right brand image, by constructing ideal brand encounters or experiences. Each experience with your brand should leave customers, or potential customers, with positive thoughts, emotions, and convictions. Although the he described this as "simple"...the execution can be challenging as your brand must live up to the expectation you set.
Keller then went on to describe brands that are currently successful, and living up to their brands, e.g. BMW (The Ultimate Driving Machine) and Nike (Just Do It). He then described some brands that had been successful successful in the past, but now are obsolete, e.g., Blockbuster (Make it a Blockbuster Night).
From his text book:
Branding is about making consumers feel good about supporting a company and establishing an emotional connection. Those that brand effectively create a lasting impression that helps grow advocacy and loyalty among customers for the long term.
What Is Branding? In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals
We then asked him a variety of questions about ways to rebrand our club. He stated that we need to stay in touch with Rotary International's branding but then develop strategies to help our community know how we are supporting our community. That getting too focused on getting younger members to join, say those who are a part of the Upper Valley Young Professional, may not be effective as our first step, but to get focused on those who are established in their careers who want to start giving back to our community. Seeking members under the age of 35 may be difficult as they may not have the time to commit to service. If we want to pursue this age group, we would need to figure out how to enhance the social aspects of our club, as a way to attract them to help with projects.
Hopefully, we can take some of what he shared with us, and develop our new marketing and branding plan for the Rotary Club of Lebanon.
Book being donated in Kevin's name to the Children's Collection at the Kilton Library (
Kevin shared that his sister had been a librarian in the Mouth Lebanon, Pennsylvania and got her library degree at Pitt in the 1970s. He knew his sister would be very pleased that we honored him in this way.)
Keepunumuk: Weeâchumun's Thanksgiving Story
by Danielle Greendeer (Author), Anthony Perry (Author), Alexis Bunten (Author), Garry Meeches Sr. (Illustrator)
In this Wampanoag story told in a Native tradition, two kids from the Mashpee Wampanoag tribe learn the story of Weeâchumun (corn) and the first Thanksgiving.
The Thanksgiving story that most Americans know celebrates the Pilgrims. But without members of the Wampanoag tribe who already lived on the land where the Pilgrims settled, the Pilgrims would never have made it through their first winter. And without Weeâchumun (corn), the Native people wouldn't have helped.
An important picture book honoring both the history and tradition that surrounds the story of the first Thanksgiving.
Meeting Overview
We gathered for conversation and fellowship prior to the official start of the meeting.
Just after noon David rang the bell to call the meeting to order.
Our guest at our meeting today was Celeste Herbert, Major Gifts Officer for the Rotary Foundation, and Dan Russell.
Marilyn Bedell lead us in reciting the 4-Way Test
We enjoyed our buffet lunch.
David then introduced Kevin Keller. See info about his presentation above.
Announcements:
There will be a membership and marketing meeting next Tuesday, September 19th at Noon
Left over beer sales continued, 4 & 6 pack = $5; 12 pack = $12; case = $20 All proceeds go to Charities account.
Ron Bedell gave an update on the potential plan for our Holiday Party. The Quechee Inn can accommodate us on Tuesday, December 12th. The all inclusive cost would be $68/Person. Last year the Club subsidized part of the meat at $8 per person. Thus the cost per member would be $60. Ron asked if the club would support the date and the cost of the meal as we did last year. Will Koppenheffer moved that we hold the Holiday party on December 12th, Tuesday. He also moved that we keep the cost the same as last year with the club paying $8/person to cover the full expense of $68. Angela Nelson seconded the motion. The club members present approved the motion in the affirmative unanimously.
Jim Damren has proposed that Scott Prescott be admitted to membership in the club. Marilyn Bedell will send his application to the full membership for review. We will vote on his membership next week.
Ernst Oidtmann let us know that Jon Blodgett home had significant roof damage from a fallen tree during last weeks storm. Initial repairs were made by LaValley's. Jon is waiting approval from his insurance company to have the complete roof repair completed. Jon and Melinda are hoping to put their home on the market soon. They will need some help with packing. Ernst suggested that some club members might want to help Jon and Milinda pack, as Jon is dealing with some health issues that will make packing difficult. Club members present at the meeting support thplan to help with packing when help is needed.
Marilyn Bedell let us know that the Friendship Exchange Team from Scotland will be here the first week in October. On Wednesday, October 4th they will go the Hanover Rotary Club meeting, then Marilyn and Ron are taking them to St. Gaudens National Park at 3 PM. The wii have a formal tour focused on President Lincoln's history as it related to St. Gaudens. The cost is $10/person. If anyone want to join the tour, let Marilyn know by Wednesday, September 20th.
Message from Bruce Pacht
From: Bruce Pacht <brucepacht67@gmail.com>
To: "Bedell, Marilyn" <m.k.bedell@comcast.net>
Date: 09/14/2023 3:46 PM EDT
Subject: Fwd: Beautification of Public Spaces
Hi Marilyn,
Please see the resolution (below) coming before the City Council recognizing groups which have contributed to the Beautification of Public Spaces project. The RC of Lebanon is one of the named organizations. I have a rehearsal Wednesday evening 9/20, so won't be able even to Zoom in to see it live.
Please let members know about this recognition for the Club's generosity.
Bruce
Happy Dollars
I know that Bill Babineau and Will Koppenheffer both had happy dollars, but I was distracted and didn't hear them...oops.
Queen of Hearts Draw
Ron Bedell pulled the Queen of Hearts, Ureka! The new hunt for the Queen will start over next week. Ron will donate his winning to the club's Charities Account
Car Wash
Car Wash won by Phil Rentz
Members at meeting:
Bill Babineau, Ron Bedell, Marilyn Bedell, Phil Bush, Dave Crandall, Dean Cashman, Hank Clarke, Jim Damren, Ed Friedman*, Joy Gobin, Tim Guaraldi, Ahmad Haidari, Will Koppenheffer, Angela Nelson, Ernst Oidtmann, Bruce Pacht, Phil Rentz, Bill Secord, Marion Steiner, Rich Wallace, Steve Whitman, Cal Wolfe
Guest: Celeste Herbert*, Rotary Foundation Major Gifts Officer; Kevin Keller, Our Speaker; Dan Russell (Friend of the Club); Mark Lilienthal, Mascoma Bank, Director of Marketing, and former Rotarian in France.
Projects and Fundraisers
2023 Flu Shot Clinics - A few more helpers needed
2023 Public Health Council of the Upper Valley Vaccination Clinic Support
These are all walk-through clinics, so the work is much simpler. Volunteers help pass out clipboards and direct foot traffic through the clinic. Alice Ely alice.ely@uvpublichealth.org would like to have a few folks able to arrive about 45 minutes before the clinics open, but most volunteers would be able to leave by the end time (or earlier). We would need no more than 2 to 4 volunteers for each clinic, and I do have a few other sources for volunteers, so this is not all on you.
LOCATION
2-4 Volunteers Needed
Plainfield Elementary School
92 Bonner Road, Meriden, NH
Saturday, October 7, 10 am to 1 pm
John Yacavone
Ernst Oidtmann
Dan Russell
Phil Hammond [to confirm]
Enfield Community Building
308 US Route 4, Enfield, NH
Thursday, October 12, 4 to 7
1. Bruce Bergeron
2. Holly Bergeron
3. Hank Clark
4.
Orford Congregational Church
617 NH Route 10, Orford, NH
Saturday, October 21, 10 am to 1 pm
Marilyn Bedell
Ron Bedell
Oxbow High School
36 Oxbow Drive, Bradford, VT
Wednesday, October 11, 4 TO 7
Mascoma Community Health Center
18 Roberts Road, Canaan, NH
Friday, October 27, 4 to 7 pm
Ernst Oidtmann
Hank Clarke
Dan Russell
Next Listen Dinner October 10, 2022, Volunteers needed.
ONLINE SIGN UP HAS BEEN DISCONTINUED.
Let Dean Cashman know if you can help and he can email Larry the names of members who will help at the dinner.
Now on to Golf and Brew Fest 2024
CHEERS!!
Time to order your Rotary Wear for Fall!
Top Stitch Rotary Vests and Jackets
John Yacavone has arranged for members to order light and heavier weight jackets and vest for us to wear when doing service projects...for days when our tees shirts just aren't enough to keep us comfortable and warm.
If you click the link below, Top Stitch has created a special website for Lebanon Rotary Club members to order the following clothing items.
1. Men’s and Women’s light weight jackets
2. Men’s and Women’s fleece vests
3. Men’s and Women’s fleece jackets
All jackets and vests will have Rotary Logo and club name.
Just pick your item and follow the instructions for ordering. If you decide to pick up your item at Top Stitch located at 233 Mascoma Street Lebanon, NH 03766 there will be no charge for shipping, otherwise shipping will be charged. If you have any questions about your order please contact Cody at Top Stitch at 603-448-2931. Turn around time is 3.5 - 4 weeks. Once you place your order your order will be processed no waiting on other orders to be fulfilled.
As a Rotary public image advocates, you help others understand who we are and how we make a difference. Publicizing your club’s efforts and sharing the impact you make helps attract members, volunteers, and donors. Thank you for making public image a priority and strengthening Rotary's brand.
We are people of action
For more than 100 years, Rotary has united leaders who are committed to using their expertise to improve communities. While we’ve made a significant difference around the world, many people still don’t fully understand who we are as people of action and what makes us unique. People of Action isn’t an advertising campaign. It’s the way we talk about and present ourselves and it supports the message that, together, we envision a world where people take action to create lasting change. It’s a message based on stories of local impact, so it’s important that we tell our story in ways that help people everywhere understand what Rotary does, how we’re people of action, and why our work matters.
The updated Brand Center just celebrated its first anniversary, and it’s been a busy year! Visits to the Brand Center, with its faster platform, streamlined layout, and improved search functionality, have increased substantially since the August 2022 launch. From 24 August 2022 through 22 August 2023, Brand Center visits rose 35 percent over the same prior-year period.
In addition to the improved Brand Center experience, the promotional resources available to help you tell your club’s stories of service and impact continue to be updated and enhanced. The latest additions include videos about our two Programs of Scale: “Partners for a Malaria-Free Zambia” and “Healthy Families Nigeria.” These videos depict the relevant, measurable, and sustainable efforts underway to eliminate malaria in targeted areas in Zambia and reduce maternal deaths by 25 percent in three years in targeted areas in Nigeria. Use these videos on your web site or social media channels to demonstrate the power of Rotary partnerships and project scaling.
People’s perception of Rotary comes from their experiences with our clubs and programs, as well as from the stories we tell and the images we share. In addition to offering people a great experience, keeping our communications consistent and compelling strengthens our brand and reinforces that we’re people of action. A strong brand helps us engage and attract more members, participants, donors, and partners.
Ways to promote Rotary
Being consistent in our communications — through public relations, events, advertising, social media, and more — strengthens Rotary’s brand and builds awareness and understanding of how our members are people of action, creating positive change in communities around the world. Learn how to build awareness of our brand through communications that work best for your club.
Navigating the Brand Center
The Brand Center is organized into three sections:
Our brand — Learn about the elements that make up our brand, how to promote Rotary and your club, and how to use our People of Action materials to strengthen Rotary's brand.
Downloads — Download ready-made promotional materials, including print and digital ads, images, videos, and audio.
Templates — Create your own club, district, and zone logos and promotional materials with easy-to-use and customizable templates.
Quickly find what you're looking for
The Brand Center is structured to make it easy for you to promote Rotary and your club, district, or zone in your community. You'll find quick links to our most popular tools, recommendations for related resources, and more:
A quick link in the navigation bar takes you to all our People of Action materials.
A drop-down menu on the homepage links you to the right tools based on what you're trying to do.
Boxes labeled Top downloads and Top templates identify what's popular now.
Boxes labeled You might be looking for suggest resources that can help.
Boxes labeled You might be interested in offer related resources to explore.
I know that Bill Babineau and Will Koppenheffer both had happy dollars, but I was distracted and didn't hear them...oops.
.png)
