Vannessa introduced our guest speaker Michelle Saran from Waterloo Regional Tourism and Explore Waterloo-the marketing organization for the region. interesting to note that you are considered a tourist if you are more than 40 km from where you visit. 1 in 10 people are involved in the tourism Industry $105BLN Spent on tourism and of course the industry hardest hit by Covid Between Covid and the Fed and provincial governments subsidies- they are slowly starting to re-build the industry and should see it return to somewhat normal by 2024-2026. focusing on heavy digital exposure from websites to maps to social media presence. They provide a good source of what is happening all over our region - helping those that are visiting and live - discover our region much more. People come to the region mainly to visit friends and relatives 58%, business is about 16% - our primary market is the GTA -and with the eventual extension of Go Train as well as the LRT will just enhance the experience for tourism. Michelle's career successes are many having turned around Tourism for Halifax and many other cities in North America. Check out Explore Waterloo as a reminder of why we love our Region so much. www.explorewaterloo.ca
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