May 20, 2021
Samantha & Marc Hurwitz
FliP U - The Engagement & Commitment Phycological Contract

Title: The engagement & commitment psychological contract



Marc Hurwitz, PhD MSc MSc MBA

Associate Director of Undergraduate & Non-degree Programs, Conrad School of Entrepreneurship & Business, University of Waterloo and Chief Insight Officer, FliP U


Samantha Hurwitz, CPA CHRL

Chief Encouragement Officer, FliP U



Dr. Marc Hurwitz and Samantha Hurwitz are co-authors of the best-seller Leadership is Half the Story (University of Toronto, Rotman-Press) and co-founders of FliP University - FliPing leadership on its head with innovative online and blended professional development. At FliP U, our pracademic content is deeply rooted in science (cognitive neuroscience, creativity, social, organizational and positive psychology, learning theory, and clinical practice) and made highly practical. Visit


Marc has a PhD in cognitive neuroscience and masters degrees in math, physics, and business. He has many years corporate and entrepreneurial experience in marketing, HR, actuarial and IT. And though, as a kid, he dreamed of being a theoretical physicist or one of the Beatles, his path in life keeps pulling him back to his love of learning and teaching.


Samantha has 25 years corporate, executive and entrepreneurial experience including 9 years as Comptroller of a $7 billion organization, an IT Executive with a $50 million project portfolio, Chair of a global talent management program, and loads of other projects. Now she enjoys creating and delivering professional development that helps people have those “aha” and “ahhh” moments.