Joleen Larson, chair of the River Falls Main Street Business Improvement District (BID), provided our club with an overview. Established in 1989, the objective of the BID is to encourage business improvement and development by offering façade and sign grants to businesses and property owners in the River Falls downtown BID District.
Joleen Larson, chair of the River Falls Main Street Business Improvement District (BID), visited our club to give an overview of what the organization does.
 
Established in 1989, the objective of the BID is to encourage business improvement and development by offering façade and sign grants to businesses and property owners in the River Falls downtown BID District.
 
One project of the BID is the River Falls Mural Project. Started in 2010 as a public art program serving the City of River Falls, the Mural Arts Program works in partnership with the downtown business/building owner and the River Falls Main Street Business Improvement Board toward the following goals:
 
  • Develop partnerships with River Falls Building owners to create murals that reflect the community.
  • Catalyze community development, neighborhood and enhance civic pride.
  • Foster tourism in collaboration with area tourism organizations and local businesses.
  • Support local community artists and artisans, as well as regional Wisconsin artists and artists from the greater Midwest.
  • Use the power of art and the mural design process as tools for community engagement, beautification, and prevention of crime.
Visit the BID website where you can read more about the mural project as well as:
  • View interactive maps
  • Support local projects
  • Learn more about the BID and meet the board
  • Apply for grants
  • Find resource links. 
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