Social Media Consultant Laura Coronado
Laura Coronado spoke on the topic of Social Media and Marketing at the Port Arthur Rotary meeting today.  Introduced by Brian Walmark. Laura analyzed how our Club is using its media platforms, the ClubRunner website and Facebook.  

Laura was born and raised in Columbia, South America where she worked for over 10 years for a telecommunications company as an account manager.  Since moving to Canada, she has lived in Toronto and Thunder Bay.  She has been studying marketing at Confedertion College for the past two years.  Prospective Rotary Member Matt Villellahas been her social media instructor.  She plans to pursue her studies at Lakehead University in the Fall.  “I am not an expert rather I am an eager learner” she says.
She gave a clear SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), suggested some “SMART” goal-setting (Specific, Measurable, Achievable, Realistic, Timebound), and had strategies and recommendations. 
She inspires us to be clearer and simpler – so we can inspire, inform and communicate in support of our community service. 

Laura Coronado’s presentation coincided with news that our Club won recognition at the recent District Conference for Rotary Public Image – so this year’s best will get better!

Brian Walmark introduced, and Matt Villela thanked Laura for her excellent presentation.
#LauraCoronado, # PortArthurRotary, #Rotary