Thunder Bay (Port Ar
Superstore to TB Community Auditorium

28th Annual Rotary Santa Claus Parade Presented by Goldcorp!

For immediate release:

Points covered during the Parade Media Conference this morning, October 10th at the Real Canadian SuperStore.

  • Rotary Santa Clause Parade has been an annual event in Thunder Bay for 27 years, this is the 28th;
  • Originally an OPP sponsored event then reverting to Rotary in approximately 2005 with the involvement of Fort William Rotary, Port Arthur Rotary, Lakehead Rotary and the Thunder Bay Rotaract Club;
  • The event is a free event that is attended by 20,000 people on average per year;
  • The day is a feel good day for all, children and their families with Children lining the Parade route early in the morning to get the best spot to see the 50 plus floats and of Course Santa;
  • This Parade has become part of the culture and the tradition in the City, the Parade marks the first appearances of Santa and the local mall and people look forward to the family friendly event each year;
  • The route starts at the Superstore and runs to the Auditorium, refreshments are available at the Auditorium;
  • There are significant costs associated with running the annual Parade;
  • Goldcorp's Presenting Sponsorship position in the 28th Annual Rotary Santa Claus Parade adds to the list of ways Goldcorp is involved with Thunder Bay and Northwestern Ontario helping defray costs for the Rotary Clubs to operate the Parade;
  • Goldcorp will take advantage of its marquis position in the Parade to allow for a Goldcorp banner(s) or a float that involves Goldcorp employees and their families underlining the "Our Home" company theme;
  • With Goldcorp having right of first refusal to be a Presenting sponsor at all future Santa Claus Parades held by the Rotary Clubs of Thunder Bay, Goldcorp looks forward to a long relationship with Rotary on this important community initiative.       

FAQ: Is there a theme for the 2018 Parade? No, BUT Some festive elements, to get you inspired are as follows:

“The Nutcracker”

Winter holidays and traditions from around the world

Gingerbread houses

“A Christmas Carol”

Reindeer games

Silver bells

“Frosty the Snowman”

“Polar Express”

Santa’s workshop

Christmas trees

Whoville and the Grinch

The Season of Giving

“A Christmas Story”

Victorian carollers


FAQ: What is the parade route?  There is no change to the Parade Route:


1. Parade Route starts at the Real Canadian SuperStore with that being the marshalling area;

2. Floats process onto Memorial Avenue to High Street;

3. Floats conclude by pulling into the TBCA parking lot;

4. Reception for participants at the TBCA lobby.


For more information, please go to www.fwrotary.ca  and the Social Media Channels of the 3 Rotary Clubs and Rotaract. or contact Rotary Santa Claus Parade Co-Chairs  Warren Philp (cell:632-3998; wphilp@tbaytel.net), and Sante Sottile (cell 631-7142; santesottile@hotmail.com).  Goldcorp Director of Community Relations is Aileen Pajunen at Aileen.Pajunen@goldcorp.com, 807-928-3015.


Rotary is the world's largest and oldest humanitarian service network.  There are four local clubs in the Thunder Bay and Nipigon area with membership that includes and welcomes individuals who are interested in serving their community and making a difference in our world. Our clubs work to serve and financially support local and international initiatives with a primary focus on health, water and sanitation, literacy and education, community development and peace.