Wed Luncheon - PICA by Tom & Trevor Crean

Tom and Trevor Crean are third and fourth generation funeral directors from Vancouver. After decades of serving families and communities across the city, Tom was disheartened by the lack of compassionate care amongst their profession. Legislation was in place to protect grieving and vulnerable consumers, yet the laws are not difficult to get around. In 1994,

Tom founded the Partners in Care Alliance (PICA) society, with the objective to educate and connect professionals involved with end of life care. Since that time, PICA has grown to include leaders in faith groups, service clubs, hospices and unions. The message is simple: if people can have the conversation about their end of life arrangements in advance, before it is an emergency situation, those people will save their family plenty of time, stress and a LOT of money.  Together, Tom, Trevor and PICA have recently founded Metro Vancouver’s first new cemetery in 50 years. Heritage Gardens opened in South Surrey this past September, reinventing the role a cemetery can play in society.  

Tom was the past president of the Rotary Club of Vancouver and past D5040 PR Chair.