Rajeev Batra

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Event Details

Club: Ann Arbor North
Chair: Keith Krings
Date: Apr 24, 2014 at 12:00 PM – 01:15 PM
Location: Holiday Inn, Near The University of Michigan/Guy Hollerin's
3600 Plymouth Road
Ann Arbor, MI  48105
United States
 

Rajeev Batra

Rajeev Batra

Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication;


Ph.D., Stanford University
M.S., University Of Illinois
MBA, Indian Institute Of Management
B.A., University Of Delhi
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects;  and advertising budgeting.