Hundreds of people braved the 14-degrees cold water and got "freezin' for a reason" at Victoria Bay on Saturday 28 July. Young and old enjoyed the festivities on the beach at the third annual dotsure.co.za Polar Bear Plunge. Garden Route businesses challenged each other to brave the cold for a chance to win R20 000 for a charity of their choice, and locals offered their support by donating blankets as an entrance fee to partake in the day.
 
George Rotarians were out in force and manned the refreshment tent dispensing 500 hot beverages and biscuits to those brave enough to take the plunge, and for their efforts, Rotary received their share of some 750 blankets which they promptly re-donated to the George child and family welfare clinic.