"Business Fits" How to find the right business for you...

Terry Oliver Lee is a semi-retired business and franchise consultant.  Through his decades-long experience in business as a consultant to business-owners and as a coach for individuals looking for or starting a business, he has developed wisdom and particular pointers he'll share with us on selecting a business that "fits" you.

The better the business fits you, the greater chance you'll have to succeed.

Excerpt Below From Terry's Website:  www.businessfits.com   

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I wrote Business Fits because after years as an entrepreneur, small businessman, consultant, and coach, I realized many entrepreneurs were not prepared for starting a business.  They often picked a business for the wrong reasons.  I knew of no other book that addressed this issue.

Most people select a business based on their perception of a product or service. They may have prior experience in the business. They may think the business would be fun, like turning a hobby into a business. They may have a perception of demand for the business based on their personal tastes. This is what I call an Outside-In approach, which can lead you down the wrong path.

 Many new businesses fail because the owner was not properly prepared to market and operate the business. We don’t know what we don’t know.

Business Fits briefly addresses all aspects of running a business. I discuss how a business makes money, and why some businesses are destined to fail. I also discuss the advantages and disadvantages of new independent startups, buying an existing business, franchises, and other business opportunities.