RI Presidential Citation
Jane advised that the Public Image committee will work to achieve the goals and objectives as set out by the RI President and his team of advisors. Jane believes that the Rotary Club of Berwick is already closely aligned to, and already achieving, many of the objectives, and that the criteria for Presidential Citation will provide a great blueprint upon which to base our own planning for 2017-18.
Club Promotion
The Public Image committee will rely heavily on information from all projects and events chairs and members to be able to promote Club activities across all media, and to present a vibrant image to visitors and the public. Jane reiterated that anyone responsible for promoting the club in any way, must use the Rotary Club of Berwick logo to create brand recognition and promote “the good we do”.
Jane also announced that Viv Armstrong will continue to be the “go to” person for printed media, and that David Button and Isobel Caulfield will be the key contacts for our website and Facebook page. Work is also underway so we can schedule posting of local, district and international Rotary events on social media to keep the pages vibrant, fresh and active. In time, members will be invited to share their personal Rotary stories via social media to inspire non-Rotarians.
