We are all Rotary Influencers
Public Image is all about perception. How might we change the perception of Rotary? Behavior is changed when someone inspires or guides the actions of another person or persons. This is the definition of INFLUENCE.For more than ten years social media has been the home and haven for Influencers. Of course, many of those influencers use their power to direct consumer behavior, specifically driving purchases and popularity of items the influencer promotes.
What does this have to do with Rotary? We can each become influencers for good. Not only through social media, but through showing and sharing what our Rotary clubs do, what Rotarians accomplish, and how we all strive to live by the Four-way Test.
Together we can profoundly change the Public Image of Rotary.
We all know that Rotary hasn’t been a white male bastion for more than three decades. So, let’s all use our Influence to show who we are and what we do. If you haven’t talked about Rotary with a friend lately, bring it up. Share that Rotary has adapted to the world of remote work and gatherings, and many clubs have thrived. Share that the Fight to End Polio has continued throughout the world, even during the global pandemic.
The power of an Influencer comes from knowing their field, product, or service. Rotarians know service. With the motto of Service Above Self each Rotarian can speak authentically and authoritatively about service.
What are we waiting for? Embrace your power. Become an Influencer today.
Lynn Perez-Hewitt,
District 6250 PI Chair
perezhewitt@hceonline.com