Developing a Media Relationship

Posted by Amy Luckiewicz 
on Jan 08, 2016
 
Having a strong connection to your local community media is critical in having a strong Public Image campaign. Although many clubs do a great job in getting press releases or events covered in the news, some clubs shy away from engaging their local media. Here are just a few ways to strengthen your media relationships and get more attention:
 
  1. Invite a local reporter or public access television rep to join the club
  2. Submit well-written press releases
  3. Meet twice a year one-on-one with your local media reps
  4. Consider submitting to your online newspapers such as Patch or Wicked Local, and write to the editors to ask them to get your story featured
  5. Invite a media rep to cover and/or photograph your event or a high-profile speaker at a meeting
Remember that media reps love it when you make it as easy as possible for them, so be sure to check all of your submissions to make sure they're fully inclusive. For help with writing a specific press release contact Amy Luckiewicz at rotary7930publicimage@gmail.com.