Former vice president of Rotary International, Jennifer Jones, believes it is extremely important to share the history of our organization. According to her, "we are the greatest story ever told." If your Rotary club project is a "secret" known only to members, it probably will not have the expected impact nor reach its full potential. The success of fundraising campaigns, social actions or promotional initiatives is the result of intense publicity and the involvement of as many people as possible. ........
So what is the most effective way to tell the story of Rotary? Here are some tips to follow:
- Describe a challenge or problem, and explain how Rotary came on the scene to help. See an example here.
- Explain the benefits of transformation and the impact of Rotary on the community. Visual resources are always welcome! Use high-resolution photos, videos or pictures that show how we make a difference.
- Include real examples and touching and inspiring accounts. Nothing like a captivating story to gain a place in people's minds and hearts.
- Adapt the story according to your audience. Is he familiar with Rotary or does he barely know the organization? It is important to customize your message to ensure the expected result.
- Avoid jargon or acronyms of Rotary. If the person has to stop to think about the meaning of what you are talking about (or worse, search for acronym after acronym), your message has already lost its force. Clarity first, always!
So do not wrap up, do not delay or These days, people want quick information. - Tell a story short enough to hold the audience's attention. overextrate too much. Create an efficient, brief, high-impact message.
- Oh, and do not forget to use social media to reach even more people! Who is not connected nowadays? Use Facebook, Instagram, Twitter or your favorite social network to spread the story of your club, a project, or Rotary in general.
To help you with your outreach efforts, use the materials from our new People in Action campaign. It was created specifically to publicize the work of Rotarians by showing how they make it happen. Download Promotional Materials at Brand Center today!