Rotary's NEW vision statement

Rotary’s strategic plan provides the framework for our future, ensuring that we continue to be known as a respected, dynamic organization that advances communities worldwide.

The strategic plan evolves with the aspirations of Rotarians. It is shaped by regular input from members through surveys, focus groups, committees, and meetings, so it can continue to help us achieve our goals.

In June, Rotary’s Board of Directors and Trustees approved a new vision statement for the organization:

“Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.”

The new vision statement helps us set a future course so that Rotary can thrive in the years ahead. It reflects the impact Rotary aspires to have on the world and our members.

To get an unbiased perspective while we developed the vision statement, we worked with Grant Thornton, a consulting agency that specializes in planning and change management.

To help us in shaping the vision, Grant Thornton facilitated surveys, focus groups, and interviews with Rotarians, Rotaractors, Foundation partners, Rotary alumni, Rotarian Action Groups, and others. “It was critical that the vision be crafted from diverse feedback so that it could be understood and adopted by all,” says Stephanie A. Urchick, chair of the Strategic Planning Committee.

“We cannot thank our survey and focus groups enough. Your honest feedback was invaluable not only in capturing the true spirit, shared values, and priorities that make up the distinct character of Rotarians, but also in providing a rich foundation for the next phase of our work: building the strategic plan and priorities needed to bring our vision to life,” she said.

Rotary is developing a plan for implementing the new strategic plan this year.