New leaders are always emerging. They live in your community. They are eager to contribute. Younger professionals could make great Rotary members, but to bring them into our clubs, we first have to understand them. This is essential for Rotary. This toolkit will help you rethink membership, from a broad perspective down to a tactical level, that you can adapt to your area. Topics include characteristics of your audience, your club’s culture, ideas for outreach and engagement, and the long-term benefits of becoming a Rotarian.