Boost your Club's Public Image and WIN CASH FOR YOUR SERVICE PROJECT!!!  We want you to make sure all Rotary Clubs in District 7070 have all of the details on the “We Transformed” District Public Image Contest. All you have to do is show us, by May 31, 2019, so that your club has lots of chances to win one of three $500 cash prizes, which is to go towards the local or community service project of your choice. It is an opportunity to increase our positive Rotary Public Image in your Club and throughout our District 7070 with a Rotary Public Image contest called “WE TRANSFORMED”. Take a look........

Why a Positive Public Image for Your Club?When your Rotary Club has a positive public image, your current members are motivated to be active and prospective members are eager to join your club.

Why Now?With the national advertising being done by Rotary International, before, during and after the International Convention in Toronto, combined with the new Member Leads Program, we are receiving requests from the public. They are asking: “What Is Rotary?”  “How do I find our more about Rotary?”  “Where and how do I join?”

Thanks to the tremendous work being done by our District Membership Committee, perspective members who have logged in to our Rotary International website are asking these question. They are being sent to your Rotary Club in your community. One of the first places these prospective members go to find out about Rotary in your community, is to your Rotary Club website and your Rotary Club social media sites.

This is where you come in. Tell your Rotary Club's story on-line. Let them know who you are and what you do. 

The ImportanceIt's important that all of our clubs in District 7070 have websites and social media pages and apps  up to date and show our clear and consistent Rotary Story, using our current logos and brand image. Our strong positive Rotary brand image brings awareness, inspires and unites us all to show the world that we are Inspired, that we are People of Action and that we have Transformed.

That is why we are having our Rotary Public Image contest called “WE TRANSFORMED”. Has your club Transformed? Have you Transformed? This is your opportunity.

 

To find out all about the contest and the rules, be sure to go to the District 7070 website, look under the Public Image Tab and take a look at the “We Transformed” Public Image Contest. Here are just some of the Contest Details.

Contest is open to all Rotary, Rotaract, Interact and Earlyact Clubs in District 7070.

Note to Club Presidents who have sponsored Rotaract, Interact and Earlyact Clubs: please get in touch with the Rotaract, Interact and Earlyact Club Presidents and let them know that their Rotaract, Interact and Earlyact Clubs are also eligible to earn ballots and win one of the three $500 prize. 

 

Contest Dates: November 1, 2018 through May 31, 2019.

Draw Date: to take place and winners will be announced in early June 2019.

 

The Prize: $ 500.00 towards your club's local or international service projects.

 

We will draw for THREE WINNERS OF $ 500.00 each in early June , 2019

How Do We Win?It’s the TEN STAR contest. Earn as many STARS as you can. Each STAR is one ballot. I wonder how many “TEN STAR” Clubs we can have in District 7070.

How Do We Earn STARS? You will get a STAR for each of the public image initiatives shown in the contest details.

Early Bird Start: You can earn stars / contest entry ballots EARLY starting on October 1, 2018 . Some clubs may have already have earned some stars. That is why we will start on October 1, 2018.

 

HOW DO I ENTER????

Here is how to GET MY STARS : For each STAR that you want to receive, please send a link or a photo to the Public Image Committee (attn dave.f.andrews99@gmail.com) . The awarding of your stars will be determined by the District Public Image Committee. No proof = No Star. Send us your links and photos and Earn Those Stars.

You will get a STAR for each of the following public image initiatives:


1. By December 1, 2018, your Club has a Public Image Chair and an actively
functioning Public Image Committee and you have published the name of your
Chair and the Committee members in Clubrunner, as one of your Committees
for 2018-19. Take  photo of the Clubrunner page and show us.


2. Your Club Website or your Club's Primary Social Media Page includes:
◦ The new Rotary Logo
PLUS
◦ either the current “Be Inspired” Theme logo
◦ OR one or all of the “People of Action” photos with the appropriate current Rotary logos

Send me a link or take a photo showing us the logos on your website or Social media page
◦ Note: Not all clubs use their club website as their primary contact with the outside world. This is most prevalent with the 'younger” Rotarians who use social media such as Facebook, or Twitter as their primary contact page. That is why this is an either / or situation.


3. On Your Website/Primary Social Media Page and on your Facebook Page – Tell everyone
who YOU are and where and when you meet. Items to include:
◦ where and when you meet, with a map AND
◦ your executives are listed including your president elect AND
◦ the name of a contact person in your club and their contact info with an active response time for inquiries of 2 business days (if you receive a question or a “please contact me”, then you have 2 business days to respond) (Note: The Committee will be checking)

Send me a link or take a photo showing when and where you meet and the contact info in case we want to join your club.


4. On Your Website/Primary Social Media Page and on your Facebook Page, you will include
these items :
◦ your next month’s speakers are listed and it includes a paragraph description, if clicked on about the speaker and the topic

Send me a link or take a photo showing a few speakers on your website or Social Media Page. Perhaps a prospective member may want to hear your speakers.


5. On Your Website/Primary Social Media Page
◦ Publish at least one District Event (such as the Rotary Foundation Walk, the District Conference, the District Assembly, or even the Rotary International Convention in Hamburg) AND provide a link so your members can sign up and register

Send me a link or take a photo showing a District event that helps your own members get more involved in Rotary


6. Your Club has a Facebook Page PLUS one “other” social media app (such as Twitter,
Instagram, LinkedIn , Snapchat, etc) . On each of the two social media pages, you
have included:
◦ your club name and club logo (make sure it is the new one) and the current Rotary theme "Be Inspired" logo
◦ a paragraph telling Who you are and What you do

Send me links or take  photos


7. Your Club has a Facebook Page PLUS one “other” social media app (such as Twitter,
Instagram, LinkedIn , Snapchat, etc) you will include:
◦ a photo (with a caption or a story) involving at least one of your service projects or one of your fun and fellowship events, 6 times, between November 1, 2018 through to May 31, 2019 (we are giving you a chance to ramp up, and in some cases, we recognize that some of your events are not spaced out one per month)

Send me a link. Lets see what your club does. Prospective members are asking ,"who you are AND What you do"


8. On Your Facebook Page and on your “Other Social Media” Pages:
◦ Promote Your Club - publish photos and stories about Rotary and your Rotary club and engage the community to like your posts and encourage comments
◦ Post at a minimum of every two weeks starting on November 1, 2018 through to May 31, 2019 (we are giving you a chance to ramp up, and in some cases, some of your events are not spaced out one per month) . Hint: You may want to share what is being posted on the District 7070 Facebook Page and the District 7070 Twitter account, and put a local spin on it for your community

Send me links or take  photos with some examples. Tell Your Story.


9. Your print material (posters for events, banners, t-shirts) has the current Rotary logo
◦ To earn this star, send in a photo of your banners , t-shirts, hats, etc to the Public Image Committee (attn dave.f.andrews99@gmail.com)

 


10. Your club is utilizing the People of Action templates on your Club Website / Your Primary
Social Media Page and on your Facebook Page (take a picture and send it in to the Public
Image Committee (attn dave.f.andrews99@gmail.com) to earn this star)

Send me links or take  photos with some examples.

One email to Dave Andrews (attn dave.f.andrews99@gmail.com) showing all of these links and photos can earn you 10 stars and ten ballots.

 

2018-18 Rotary Citation Goal : Enhance Public Image and awareness: The “We Transformed” Contest will help your club with at least one of the three Enhance Public Image and Awareness goals you need to accomplish, toward your 2018-19 Rotary Citation:

  • Use Rotary’s brand guidelines, templates, People of Action campaign materials, and related resources

Note: Go to “myrotary” on the rotary.org website and enter the Rotary Citation goals. As you earn stars in the contest, check them off when they are completed.

 

Need some Help?  Here are a few possible resources to get your club website and social media pages up to date:

  • members of your club
  • their family members (especially their children and grandchildren),
  • a local Rotaract, Interact or Earlyact club member,
  • other Rotary Clubs, local schools, colleges and universities.

Get your Public Image Chair and the committee together in your club, work with your club members and be sure to have some fun with this. Start today.

 

Be the Inspiration – “Be Transformed”

Be sure to log into myrotary on the www.rotary.org website:

  • use the Rotary Brand Center

  • use the tools and resources

  • develop what you need to Tell Your Club's Rotary Story to your community.

Thank you to members of the District Advisory Board and Council, Mary Lou and her District Governor Team, the Public Image Committee and Brian Thompson, our Zone 24 East Assistant Public Image Coordinator, for all of their assistance and guidance, in creating this important public image initiative.