Are You Up to the Challenge?
 
To help the District recognize the Public Image (PI) efforts of our clubs and to encourage new and expanded "story telling" by our clubs and members, we will be rolling out the 2022 version of the Governor's Public Image Challenge this month. Details will be communicated to Club Presidents and PI Chairs over the next few weeks. Then, every month from February through June, the D7430 PI Team will share a different challenge designed to encourage clubs to stretch their PI muscles in the areas of branding, social media, video and/or newsletter communications. 
 
Although the Challenge will be coordinated and focused at the club leadership level, all Rotarians have a role to play in Public Image. As a Rotarian, you’re also a brand ambassador. You can tell your Rotary "People of Action" stories of Rotary locally among friends, family and neighbors   

Our stories of "Service Above Self" are being told in new ways today via social media, text, video and more. How we share it with the world is vital to the future of Rotary clubs everywhere. Through a unified Rotary image and a clear, compelling voice, we are enhancing our legacy as one of the most respected organizations in the world.