Posted by Lee Mulberry (Highlands Ranch) rlmulberry@gmail.com
Rotaraction (www.rotaraction.org) is an online Rotary club for 18 to 30-year-old people, and is accepting new members.  The structure of Rotaraction differs significantly from Rotaract. First, it is entirely online, second the primary communication tool is a smart phone app.  Third, all Rotaraction members will be full Rotarians.  
 
Rotaract Clubs will not be impacted as their value proposition is quite different and still valid. Rotaract is geographically bound just as Rotary Clubs are, Rotaraction, by being online, will not have geographic boundaries nor regular meeting times.
 
Rotaraction was formed to fill a need - a way to get/keep young people involved in Rotary, especially since Rotary currently has a limited value proposition for this demographic. The online meetings will consist of “Blog” posts and discussions, each member will have responsibility for writing blogs and responding. In addition, each member will be required to do a minimum number of hours of community service during the quarter.  We will encourage them to create a relationship with a local Rotary Club.
 
Our research has shown that this demographic has very little desire to spend time in meetings, they want to communicate quickly, easily and at their own convenience. They much prefer to engage in service projects. Many are in college and even if there is a Rotaract club, attending meetings can be too time consuming. 
 
In addition to the time issue, belonging to most traditional Rotary Clubs is cost prohibitive. Our college members face many costs and often have little opportunity to earn money. Our working young adults also tend to have limited disposable income. Therefore, the club dues are just enough to cover District and RI dues.
 
Officers:  President: Mary Sand
               Vice President: Mckenzie Purdue
               Secretary: Katie Kelley