Just like the gas gauge, speedometer and oil light on the dashboard of your vehicle, membership data is necessary. What they can’t tell you, just like your vehicle’s dashboard, is where to go and how to get there.
So, how do you get anywhere? You get a map and plan a route. And, of course your vehicle has got to be in good shape (i.e. enough gas, tread on your tires, adequate oil pressure.)
Translated to your membership efforts, the data tells you how you’re doing with your efforts. Are you growing? Holding your own? Losing members? How many prospects might you need for one invitation to result? How long do people stay with the club? Three years? Less? More?
Remember SMAG? Specific, Attainable, and Measurable Goals. Using these steps creates your plan. This is your map. How are you doing? Need any help?
A plan and a map are no guarantee you’ll reach your destination, but without them the Jon Kabat-Zinn quote will be all too accurate, “Wherever you go, there you are.”
Exemplary Membership Growth:
Denver LoDo
Denver Stapleton
Highlands Ranch
South JeffCo
Denver Stapleton
Highlands Ranch
South JeffCo