As we are all weathering the Covid-19 pandemic, the California fires, and just keeping ourselves together, there are Rotarians out there making a difference!
I had the opportunity to work and engage with clubs in Area 4, 5, 9 this past month on projects they are doing for their communities.
It is encouraging to see what clubs are accomplishing, and at the same time promoting Rotary.
Our goal as a Public Image Committee and #1 priority is working with our District Clubs in getting their stories out and develop higher visibility within their local communities!
Here is an example of how we worked with Area 9 AG Katie Cooney for Rotary Club of East Bay Palo Alto Bayshore:
- We issued a Press Release based on a descriptive write up Katie provided;
- Submitted to the Palo Alto Patch, Palo Alto Weekly, Posted on Facebook pages and shared;
- A "call to action” is always at the end of the release – in the boilerplate paragraph that describes your club and how to get more information, etc.
The outcome is visibility for Rotary Club of East Palo Alto Bayshore’s “community efforts and support” especially now for seniors, families, and the homeless during the Covid-19 pandemic.
It demonstrates that Rotary is still out there regardless, helping, volunteering and supporting during these difficult times.
The last point is the news attracts local attention, and local interest for potential MEMBERSHIP!
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Pictured left to right Bridget Grant, Club President
Millicent Grant, Director of the Palo Alto Senior Center and club member
Here is the article that ran in the Palo Alto Patch - CLICK ON THE LINK TO VIEW THE ARTICLE.
Rotarians Fight Against Hunger During Covid-19 Pandemic
VOLUNTEERS SUPPORT FOOD DONATIONS TO EAST PALO ALTO AND BEYOND
Sep 12, 2020 5:54 pm PT
PR provides good visibility and underscores the good deeds we do in the community.
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Maggie Padovani, Chair
DISTRICT PUBLIC IMAGE 2020-21