BRAND NEWS OCTOBER 2020

Brand News
 
 
Ideas for Strengthening Rotary's Brand                 October 2020
 
NEW! Videos Added to Rotary's Public Service Announcement Campaign

Rotary's newest PSA video, Rotary Responds, shows how Rotary members take action in times of crisis. Visit rotary.org/brandcenter to download and share Rotary’s latest PSA video.
 
Get more information on how you can get involved in this exciting campaign at the U.S. Public Service Announcement Campaign Learning Topic on the Learning Center.
 
 
What's New on the Brand Center?
 
Template for Virtual Meeting Backgrounds
 
Create your own club-branded virtual meeting background with our new Template for Virtual Meeting Backgrounds. It’s easy to use and takes a few minutes to create. It can be found under Club Resources in the Materials section.
Videos 

Watch the video "Anytown," to find new ways to adapt and grow Rotary membership.
"Voices of Members," shows members from around the world and their COVID-19 projects.
Guidelines

Find Rotary Face Mask & Hand Sanitizer Guidelines and new End Polio Now Logo Visual Guidelines in the Guidelines section of the Brand Center.
 
 
 
 
 What's New on the Learning Center? 
 
 
 
 
Promoting Your Club as People of Action

Take this course to learn how to build awareness of Rotary and the impact your club makes ins the community by promoting your club as people of action.
 
 
Our Logo: Representing Rotary 

Learn how you can strengthen Rotary's brand by using logos in accordance with our global guidelines. This course will show you how to customize your Rotary, Rotaract, or Interact logo for your club, district, or zone.
 
Virtual Convention Breakout: The Rotary Brand

Learn about the importance of promoting Rotary to the public in a consistent and compelling way. This presentation includes in-depth discussions with experts on how clubs can strengthen and protect our brand.
 
 
 
 
People of Action helps define Rotary for those who don’t know us.  Describing and showing Rotary members taking action in their communities creates a personal connection with the public and expands our reach.

Do you have an example of your club taking action in your community? Submit your story, and you might be featured in an upcoming ad, newsletter, or convention breakout!
 
 
 
 
Rotary International
One Rotary Center, 1560 Sherman Ave., Evanston, IL 60201-3698, USA