Rotary's Action Plan
As People of Action, we understand that fulfilling that vision requires a plan.
More than a century ago, we pioneered a new model of service leadership grounded in person-to-person connections. Today, those connections are a network that spans the globe—bridging cultural, linguistic, generational, and geographic barriers—and shares the vision of a better world. As People of Action, we understand that fulfilling that vision requires a plan.
This is Rotary’s Action Plan through 2024: to increase our impact, expand our reach, enhance participant engagement, and increase our ability to adapt.

Four Priorities of Rotary's Action Plan

PRIORITY 1
Increase Our Impact
As People of Action we make decisions grounded in evidence.
Let’s build the practices, infrastructure, and capacity needed to define, measure, track, and analyze data from our service projects in a much more effective way.
PRIORITY 2
Expand Our Reach
As People of Action we are inclusive, engaging, compassionate, and ambitious on behalf of the world.
Let’s share our values with new audiences, create new ways to bring people together to experience the power of Rotary, and prove we are an organization that’s inclusive, engaging, compassionate, and ambitious on behalf of the world.
PRIORITY 3
Enhance Participant Engagement
As People of Action we create meaningful relationships across decades and continents.
Let’s use every encounter as an opportunity to show people what Rotary can do for them as individuals and as members of our communities.
PRIORITY 4
Increase Our Ability to Adapt
As People of Action we seek new perspectives and new ideas that can strengthen Rotary and create lasting change.
Let’s work to create a culture of research, innovation, and willingness to take risks in your club to better serve your community.