Telling Your Story In Just One Shot

TELLING YOUR STORY IN JUST ONE SHOT - is extremely important when you visually present your story - especially when using social media.

 

For people in the news media, for people on Facebook or Instagram, a photo of Rotarians shaking hands or exchanging banners isn’t something that stops and makes them stare. It’s a placeholder, something that has no meaning for them and they just buzz by.

 

So, what kinds of photos should you put on your social media sites and website and submit to newspapers?

The real question is what makes a good photo. The first thing is that it should be clear. A blurry photo isn’t going to help things.

1. THINK ABOUT YOUR MESSAGE. This photo is a chance to tell people your Rotary story in an instant. 

2. HOW DO YOU WANT PEOPLE TO FEEL. Think about how the photo makes you react. Do you feel something? Do you find it interesting?

3. EMOTION. People relate to story and image through emotion. Give it to them.

 

Photos explain complex situations and give information in a quick, useful way.

Photos make you look and sometimes stay to ponder things. People process images in 13 milliseconds. That’s fast.

They break up text. On the internet people tend to scan instead of reading. Images make text easier to understand.