During the last quarter of the 2017-18 Rotary year District 5710 invited our Rotary District to participate in a joint Public Image Campaign to raise awareness and perhaps boost interest in membership in Rotary. Since our Districts split the Kansas City metro media market, it made sense to support the collaborate effort. The effort was initiated, planned and conducted by several Rotarians in District 5710, spearheaded by Pat O’Donnell the District 5710 Public Image Chair. Individual clubs and Districts 5710, 6040, 5670, and 5690 with a huge assist from RI, funded and monitored the campaign.
All the media spots direct viewers/listeners to “ FindRotary.org ” RI Staff track the site and provide details on the number of leads received and which club they were referred to. While the results are yet to be tabulated, the spirit of cooperation and the pooling of resources reflect how Rotarians accomplish tasks. The following reflects the outlets utilized in the campaign.
Summary of Campaign:
- 7 Billboards placed along major highways with at least one in each District
- 5 public Radio stations (KCUR-Kansas City, KPR-Lawrence, KHCC-Hutchinson, KTWU -Topeka and KMUW in Wichita) running our FindRotary.org message during morning and evening drive time
- KTWU public television in Topeka is running the :25 second video with an end slate FindRotary.org
- Video running on low-power tv stations covering much of the rural area within these districts. This also may hit some folks who have cut the cable cord.
- The same video is running on the large screen at the 7 Billboards are up along major highways with at least one in each District
- The same video is running on the large screen at Community America Ballpark home of the Kansas City T-Bones
- We placed the 10 Second video as a “pre-roll ad” on video’s running on the Kansas City Star and Wichita Eagle newspapers
- The 10 sec. video is running on Facebook and Instagram, and District FB pages
- The same video is on the Topeka Capital Journal website.
- The 10 sec. video is running on Facebook and Instagram, and District FB pages
- Rotarians have posted the video on their own Facebook pages and Club pages