Social Media for 2016, Benefits of Inbound Marketing, Getting Noticed

Margaret Hernandez Brown is the founder and chief social business strategist of SocializeLA.com, a full-service digital marketing agency. Margaret helps companies build digital brands, maximize social media and develop profitable social business plans. She is so passionate about social business that she literally wrote the book on it: The #SocialBusinessPlan, a comprehensive guide to achieving a profitable online presence. Today, SocializeLA.com has experienced explosive growth while helping clients achieve success.

Connect with Margaret on Twitter @MargMarieB or on Facebook.com/Socializela

Workshop description (Image attached)

Social Media for 2016: Benefits of Inbound Marketing

Naturally attract inbound traffic that you can then convert.  You do this over time by providing value and community.  With clear calls to action you can shorten the conversion process.  Inbound marketing is the framework of a consistent lead generating funnel.

• What is inbound marketing
• Use content to drive action
• Take 3 steps to drive new business