Jim is the founder of Great Lakes Reality Labs, a Virtual Reality software development company based in Lansing. Great Lakes Reality Labs has partnered with the Capital region's education leadership to develop Haptix Studio, the largest motion capture studio in the Midwest.In addition to his entrepreneurial streak, Jim has been a member of the Karoub Associates lobbying firm in Lansing for more than twenty years.
Jim is a graduate of Michigan State University. He lives in East Lansing with his wife, Polly and their three children who attend East Lansing Public Schools.