On Friday, August 19th, the Mississauga-Meadowvale and Streetsville clubs held a combined meeting to hear the strategies and ideas used by the Rotary Club of Waterloo to dramatically increase their membership.
John Wahl and Paul Struck were the presenters. Here are the resource materials that John and Paul shared with us.
One of the things that helped in recruiting was to hold meetings twice monthly instead of every week. The club created pods, small groups within the club. Each pod is responsible for a 2 month period for setting up before club meetings.
The Kitchener club's website is active and so, when people were considering joining a club in Waterloo, and they looked up the different group's websites, theirs looked much better than other groups, which made a favorable impression. About 1/3 of their new members joined by finding the website and contacting the club. They were not invited by a Rotarian to join.
The Kitchener club is also the only one to have a dinner meeting. The other clubs all have lunch meetings. John and Paul believe that gave them an advantage because more people are able to attend a dinner meeting than can get away for 1 1/2 - 2 hours for lunch during the week.