Although most of the public know the "Rotary" name, latest Research tells us that too many prospective members or supporters do not fully understand Rotary. They don't know what we stand for and what we do in local communities. And nearly 60 percent of those surveyed said they were unaware that a Rotary club exists in their community...
The new "People of Action" campaign helps to bring Rotary's story to life by showing Rotary members as the people of action we are. Telling our People of Action stories in a meaningful, coordinated way builds the public's understanding of who we are and what we do. It highlights the impact we make in our communities and around the world.
The People of Action campaign is designed to inspire and educate others about our dynamic passion for service in our community. Through our photography we want to feature authentic moments of Rotarians working side by side with each other or with project beneficiaries. Staged snapshots of people (e.g. portraits, handshaking, or group photos) do not portray People of Action...
Our photography requires Rotarians in Action, depicting them in powerful images that capture people's attention...this is what will make our campaign successful.
Please send Ed. your favourite photos showing our "People in Action," to help collate and curate our catalogue of Club History.
